PRE-SALE ADVISORY & EXIT PLANNING

Build readiness. Plan your next chapter.

Prime your business for sale. Our proprietary PRIME™ Exit Program helps you understand what your business could sell for today, identify the gap to your target exit value and build readiness before you go to market.

Home Services Selling a business Pre-sale advisory

Before the finish, apply the primer.

PRIME™ is Expert Business’s proprietary system, developed over 15 years of working with business owners and recognising the common patterns that prepare a business for exit. Just as a quality paint finish starts with a primer, a successful sale starts with the work beneath the surface. We help strengthen the business itself—not simply its presentation—so it is better prepared to stand up to buyer scrutiny and due diligence.

Prepared through a buyer’s eyes.

We have also sat on the other side of the table, representing buyers. We understand what they look for, the evidence they test and how perceived risk can reduce the multiple they are willing to pay. That perspective shapes the PRIME™ Exit Program: address the issues before a buyer uses them to negotiate the price.

The PRIME™ Exit Program

If your target exit value is higher than the market is likely to support today, the next step is to prime the business for sale. Our Exit Program guides that work through five connected pillars, building value and readiness before you decide to transact.

P: Profit Maximisation

Identify opportunities to strengthen sustainable earnings.

R: Risk Minimisation

Identify and address business and transaction risks.

I: Investment Readiness

Prepare information, systems and the investment proposition.

M: Market Readiness

Position the business for its likely buyers.

E: Exit Execution

Coordinate the chosen transaction strategy.

15-minute Exit Assessment. Confidential conversation.

Start with a confidential conversation about your business, your target exit value and the next steps towards sale readiness.

Request your 15-minute assessment ↗︎

From today’s value to your exit plan.

1. Establish today’s sale position

Start with a brokerage appraisal of what your business could sell for in today’s market, alongside your target exit value, personal objectives and timing.

2. Identify the value gap

Compare the current sale position with your target. Identify the earnings, risks and owner dependencies that may affect what buyers are prepared to pay.

3. Prime the business

Work through a tailored Exit Program with clear priorities. Strengthen sustainable earnings, address risk and prepare the evidence buyers will test.

4. Prepare to transact

Review readiness against your goals, then agree when and how to approach the market. Coordinate the sale strategy and due diligence preparation around the work already completed.

Exit planning

Identify value gaps, assess how transferable the business is, and set a strategy and timing that suit you.

Succession planning

Plan leadership transition, protect key personnel and keep the business running smoothly.

The aim is a more valuable, better-prepared business that attracts qualified buyers and supports a smoother, more timely transaction. The sale value and timing will depend on the business, buyer demand and market conditions.

Frequently asked questions

Do I need to have decided to sell?

How does PRIME™ guide the work?

What happens when the business is ready?

Let’s talk about your next move.